注釋

1、《不斷提高運(yùn)用中國(guó)特色社會(huì)主義制度有效治理國(guó)家的能力》，《習(xí)近平談治國(guó)理政》，北京：外文出版社，2014年，第105頁(yè)。

2、《記者正常調(diào)查“經(jīng)適房建別墅”一事，遭副局長(zhǎng)質(zhì)問(wèn)——“你是替黨說(shuō)話，還是替老百姓說(shuō)話”》，《河南商報(bào)》，2009年6月23日。

3、據(jù)新華社2014年8月29日發(fā)布的消息，自《即時(shí)通信工具公眾信息服務(wù)發(fā)展管理暫行規(guī)定》發(fā)布后，騰訊公司對(duì)微信公眾賬號(hào)進(jìn)行全面梳理，并對(duì)編造傳播謠言等八類違規(guī)行為的公眾賬號(hào)采取了暫停賬號(hào)和永久關(guān)閉等處置措施，共處置357個(gè)違規(guī)公眾賬號(hào)。騰訊此舉即為意識(shí)形態(tài)企業(yè)托管的一個(gè)成功范例。

4、《關(guān)于思想戰(zhàn)線上的問(wèn)題的談話》，《鄧小平文選》第2卷，北京：人民出版社，1994年，第392頁(yè)。

5、《推動(dòng)主流媒體在融合發(fā)展之路上走穩(wěn)走快走好》，《人民日?qǐng)?bào)》，2014年8月21日。

6、《切實(shí)把思想統(tǒng)一到黨的十八屆三中全會(huì)精神上來(lái)》，《人民日?qǐng)?bào)》，2014年1月1日。

7、《會(huì)見(jiàn)中外記者西北參觀團(tuán)的講話》，《毛澤東文集》第3卷，北京：人民出版社，2001年，第170頁(yè)。

8、《解放思想，實(shí)事求是，團(tuán)結(jié)一致向前看》，《鄧小平文選》第2卷，北京：人民出版社，1994年，第145頁(yè)。

9、《在中國(guó)共產(chǎn)黨全國(guó)代表會(huì)議上的講話》，《鄧小平文選》第3卷，北京：人民出版社，1993年，第145頁(yè)。

Unification and Diversification in the Internet Era
—Thoughts and Ideological GSuggestions on overnance
                                          Zhang Qingmin
Abstract: Ideology is the ethical foundation of social harmony and stability. The ideological governance is an important part of the national security strategy as well as an important part of the national governance modernization. In the era of IT-based spread of ideas, it is not enough to implement and maintain the mainstream ideology with the organizational and administrative power. The ideological work must change the traditional "management" and use modern "governance". Ideological governance should avoid being oversimplified or unduly enlarged and reject the left and right tendencies. To achieve scientific ideological governance, the government should establish a new operating system and the corresponding operating mechanism. The governance of ideology is at first the governance of the main subjects, which include the management subject and the communication subject. In ideological governance, the degree to which ideology is governed must be carefully decided and attention must be paid to the governance modes and methods. When treating ideology-related issues, the parties involved and the occasion must be considered on a one-to-one basis, and a clear line needs to be drawn between academic issues and political issues.
Keywords: ideology, administrative management, law-based governance, national security, governance modernization

張清民，河南大學(xué)文學(xué)院副院長(zhǎng)、教授、博導(dǎo)，《漢語(yǔ)言文學(xué)研究》副主編，河南省普通高校人文社科重點(diǎn)研究基地“河南大學(xué)文藝學(xué)研究中心”專職研究員。研究方向?yàn)槲乃嚴(yán)碚?、外?guó)文論與比較詩(shī)學(xué)、馬克思主義文藝學(xué)。主要著作有《學(xué)術(shù)研究方法與規(guī)范》《話語(yǔ)與秩序》等。